Brit + Co is a San Francisco-based company founded in 2011 and known for its DIY online media and e-commerce platform aimed at women and girls. The Brit + Co platform combines e-commerce and education and seeks to connect its users "with makers, designers, chefs, and inventors" to build "a community of creativity."
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Overview
Brit + Co was founded in late 2011 by Brit Morin, who has been described as Silicon Valley's "geek-chic answer to Martha Stewart." Morin is currently the CEO of the privately held company, which has more than 50 full-time employees.
The company launched Brit Kits in late 2012, which started as a subscription-based service that every month delivered curated DIY project kits. Brit Picks, highlights posts from dozens of food, craft and style sites. The company also developed Brit + Co apps for iOS, Android, and Windows Phone and launched a wedding planning website and Facebook app, Weduary. Re:Make was launched in 2013, and is the company's annual event focused on how technology is reinventing what it means to make and create. Held in San Francisco, Re:Make is a two-day event for makers, designers, technologists, chefs and inventors from around the U.S. The event begins with an invite-only conference and concludes with a maker festival open to the public. During the festival, over 100 makers demonstrate their products, and hands-on DIY workshops are provided.
The Brit + Co Shop is a company-curated online marketplace launched in 2014 that sells online classes and DIY project kits.
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Funding
Brit + Co is a venture capitalist-backed site. The company raised $1.25 million in seed funding in April 2012 from investors that included Yahoo! CEO Marissa Mayer, Tina Sharkey (former chairman of BabyCenter and co-founder of iVillage), Index Ventures, Founders Fund, General Catalyst Partners, DMGT, Cowboy Ventures, as well as several private angel investors. In 2013, Brit + Co raised $6.3 million in a Series A funding led by Oak Investment Partners. Also participating in the round were Index Ventures, Lerer Ventures, Cowboy Ventures, Yahoo! CEO Marissa Mayer, entrepreneur Karl Jacob, and "longtime Facebooker" Katie Zacarian.
Source of the article : Wikipedia
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